GDPR & Privacy Policy

Ultimate Hot Tubs & Swim Spas is committed to protecting and respecting your privacy and the security of the information that you provide to us.

Effective Date: December 2024 Onwards

  1. Introduction

Ultimate Hot Tubs & Swim Spas (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This GDPR policy outlines how we collect, process, store, and share your personal data in compliance with UK and EU data protection laws.

  1. Data Controller

The data controller for your personal information is Kim Bryers. You can contact Kim Bryers using the following details:

  • Telephone: 0121 767 9122
  • Email:
  • Write to: Kim Bryers, Ultimate Hot Tubs & Swim Spas, Dobbies Garden Centre, Nuneaton Road, Atherstone, CV9 1RF.
  1. Information We Collect

We may collect and process the following personal information:

  • Contact details: name, address, email address, and telephone number.
  • Transaction data: details of purchases and transactions.
  • Technical data: IP address, browser type, and device information.
  • Marketing preferences: your preferences for receiving marketing communications.
  1. How We Use Your Information

We use your personal information for the following purposes:

  • To fulfill contracts and provide products and services.
  • To communicate with you about your purchases and inquiries.
  • To send marketing communications if you have opted in.
  • To improve and customize our website and services.
  • To comply with legal obligations.
  1. Legal Basis for Processing

We process your personal information on the legal basis of:

  • Contractual necessity.
  • Consent for marketing communications.
  • Compliance with legal obligations.
  1. Data Sharing

We may share your personal information with:

  • Service providers for order fulfillment and delivery.
  • Marketing service providers for communication purposes.
  • Legal authorities when required by law.
  1. Data Security

We implement appropriate technical and organizational measures to safeguard your personal information.

  1. Your Rights

You have the following rights under GDPR:

  • The right to access your personal data.
  • The right to rectify inaccurate information.
  • The right to erase your personal data.
  • The right to restrict processing.
  • The right to data portability.
  • The right to object to processing.

To exercise these rights, please contact Kim Bryers using the provided contact details.

  1. Changes to this Policy

We may update this policy from time to time. Please check for the latest version on our website.

By using our website and services, you consent to the terms of this GDPR policy.


This policy was last updated in December 2024